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Grab attention with your press release
Professor David Malin
Photographic scientist-astronomer, Adjunct Professor of Scientific Photography, RMIT University, Melbourne, Australia, Owner of David Malin Images
An astronomy story has a much better chance of being published in the popular press or if it has a strong picture, is free from jargon and reports exciting science. Bear in mind that few editors and journalist know much about science -- you have to make them want to know about it. It you want it to get your story on TV, you need a young, enthusiastic, interview-savvy talking head available for interview. Your press release must have 24-hour contact details either for the potential interviewee or the media manager for the story. The same basic ideas - the story in the first paragraph and strong illustrations - are central to on-line newsletters and blogs.
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