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Grab attention with your press release
Dr Megan Argo
Postdoctoral Fellow at Curtin Institute of Radio Astronomy, Curtin University of Technology, Perth, Australia
A good press release should explain your research in straightforward language avoiding jargon where possible, but links to further reading (including the published paper) are always useful when researching a story. Contact details for interviews are also a must - but make sure the contacts are available. Simple figures or illustrations that are eye-catching will go a long way if you are hoping your story will get picked up. If a press release is being put together, insist you get to read and comment on it before it is released!
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