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Grab attention with your press release
Professor Charles McGruder
Astronomer, West Kentucky University, USA
The first thing that needs to be done is, the media needs to be informed. I use the Dean as a conduit. He is always looking for stories to profile and highlight the college. So when I have done something that I think is newsworthy, I let him know and if he thinks it is good enough he forwards a copy of my e-mail a university media person, who generally requests an interview. Once West Kentucky University (WKU) releases it as a press release it can go very far. For instance, once after such a WKU press release I received a call from the BBC. An appointment was set up to interview me live via telephone, which of course was broadcast worldwide.
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