Work with the media
Gloria Villalobos Director, Robert J. Novins Planetarium, Ocean County College; NASA/JPL Solar System Ambassador; NASA/JPL Solar System Educator; Past-President - Middle Atlantic Planetarium Society NASA/JPL, USA
I greatly enjoy working with the various members of the press and have found it to be very beneficial to my career. While you're bringing attention to astronomy and the observatory, planetarium or other facility that you work for, the media is bringing attention to you as well. So, be prepared to be a recognizable figure in your community.
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